SIDmedia Embrace New Leadership

At the recent SIDMEDIA board, it was unanimously voted to appoint Noel Sibanda, to lead SIDMEDIA, as its new director.  Noel Sibanda is blessed with one wife, Caly and three children, Elizabeth, Dumisani, and Jordan.

He is blessed with extensive international experience in television and every aspect of media production.  This, with his endearing personality and deep commitment to the gospel commission, makes him a valuable instrument in God’€™s hand.

We believe that he is the man for this office for this time.

SIDMEDIA was founded in 2004, fulfilling a need to join the rapid global expansion of the Hope Channel. The Studio started in a small classroom on the campus of Helderberg College near Cape Town in South Africa. It was then known as the Adventist Media Centre, later named SIDMEDIA. Later it was recognised that it needed to be formalised into an institution, to fully function, as it should.

SIDMEDIA has been part of a major evangelistic campaign and has been instrumental in broadcasting these messages live on the Hope Channel. Speakers covered in the past include Mark Finley, among others.  SIDMEDIA is also a platform for DVD distribution around the Southern Africa region. Its concentration is not only TV but also radio and Internet producing 30 minutes worth of programming daily for Adventist World Radio keeping in line with the station’s goal, to reach people in hard to reach places. SIDMEDIA has consistently produced TV programs for the Hope Channel and it has been a blessing to see people embrace media as an effective way of evangelism. The past year saw SIDMEDIA producing over 200 hours of programming for broadcast, and viewers have been highly receptive to the programs.

SIDMEDIA is intentional about developing creative content in areas of Adventist music, children and youth, health, family and preaching which will excite viewers about Bible Truth, and that will create a curiosity to study scripture and introduce them to the saving grace of the Savior.

Andre Brink was the first director at SIDMEDIA when it was Adventist Media Centre, (AMC).

Supported by his wife Penny, the media centre grew to such an extent that it had to be moved from its previous location at Helderberg College classroom to its present location. In 2010, the Board voted that SIDMEDIA should be formalized into an institution to meet the growing demands for relevant programs.

When Andre Brink was elected as the Associate Communications Director of the General Conference, the late Mrs Nolleen Johnson was appointed to fill in his shoes. Unfortunately, Nolleen passed away sadly in November 2011 and SIDMEDIA was left in the care of the Associate Director, Mr Noel Sibanda. On the 6^th of February 2012, the SIDMEDIA board unanimously voted that the acting Director is appointed as the new Director. SIDMEDIA employs about ten multi-skilled persons who, through God’€™s grace, are continuing with their mandate of spreading the gospel of our Lord Jesus Christ.

The Southern Africa Indian Ocean Division is excited that the Lord has called Noel Sibanda to lead SIDMEDIA.  In his introductory remarks, Noel said:  €œI am deeply humbled at the confidence that this Board places in me but am aware we are only useful to the extent that we submit to the Potter’s hand. Please pray for me and together, let us accept the invitation to work with Christ for the souls He died.

Together, with the communication department of the Division, we hope to continue producing content that will fulfil the mission of the church and take the gospel to every corner of the globe.

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